09-30-08

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YOUR WEEKLY PROFIT TIP

Affordable Advertising

The "big money" fourth quarter is now upon us, October-December. However, the election is going to drive rates up for advertising. What can you do? How do you compete? Especially if the summer has been slow for you. This is how.

If you've got money to advertise with, do so smartly. Advertising is VERY expensive and it often takes months (if not years) to get any measurable results. By following the simple steps here, you can triple your responses. Just a few small changes to your ads will create visible results.

What about those who don't have money to advertise, don't worry. It is MUCH easier to keep a client than to gain a new one. That means working our back-end (existing clients). They already know you, love you, and are easily gotten back in. All it takes is a simple call to check in on them and see how they're doing. Our biggest marketing response is our yearly Christmas card with "bring this in for $20 on us" (so we don't even have to actually include a gift certificate). They often spend $80 or more when they return. We're customizing our cards this year with our picture to personalize it even further using www.sendoutcards.com/cardemergency and a headline. We are starting in November with an open house. We'll follow with our Christmas card a month later in early December and follow up (adding in clients who only have purchased gift certificates) at the last minute as a reminder for those late shoppers.

Another affordable tool is pay-per-click advertising. We have a google adwords video tutorial here. You just sign up, choose your location and keywords (like "massage" or "gift certificate") and place your bid (keep it low, .25 is fine). Do so on yahoo and the others as well, not just google.

Or if things are REALLY bad and you have ZERO cash, then take your free time to write an article, locate the press contacts for your area and submit press releases to them. Just remember to do so in advance and think of the press like your clients. Always think "what's in it for them." If you've got a newsworthy piece, they'll run with it. We're thinking of offering free services to military wives who will be alone this season. You can also work out some sort of trade deal with radio stations who need prizes for their holiday promotions.

Hopefully, you've been TAKING ACTION. You've read about your member options and joined. You've been streamlining your business, reception process, gift packages, compensation, etc. You're all set to get PROFITABLE and just need the bonus clients to do so. Implement your plan, STAY POSITIVE and reap the benefits of your hard work all summer.

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REMEMBER, you have to TAKE ACTION to make a change.
Who loves ya?
-Christopher & Jennia

Here we are (well, a year and a half ago!). Christopher and Jennia and their kids live in beautiful Colorado and their goal is to help other owners achieve their dreams.

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