|
|
 |
Feature Articles
Find our favorite articles here! We generally post new articles weekly, and what we feel will be very popular ones will be found right here. Click on any headline below to find the full article. And be sure to click the 'view more articles' link at the bottom of the page or visit our 'article library' to read articles you may have missed.
|
AUDIO: Television advertising
Brian Baumann
We got a 400% ROI in 3 days. How? We surveyed the nations salon/spa owners about tv advertising. We took that info and found the nations top television advertising specialist. This is the result. . . . keep reading
|
AUDIO: Holiday Marketing
Christopher Brazy
Got your attention? INCREASE Sales with this 30 minute audio that covers getting new clients, retaining old clients and how to double your gift certificate sales along with the resources to do it. . . . keep reading
|
Put your competition to shame
Christopher Brazy
We had two (2) AMAZING experiences from local businesses recently that know their stuff! Learn the lessons here and your competition won't even know what hit them. . . . keep reading
|
Tag-Team Retail
Christopher Brazy
Most spas leave cash on the table ...lots of it. They do so for a variety of reasons, but one of the biggest is caregivers are nervous about being seen as pushy. It's almost ironic that the client . . . keep reading
|
DOWNLOAD: Employee Contract
Christopher Brazy
Hiring on new staff without proper paperwork is a mistake. Protect yourself, your clients and your private business information by . . . keep reading
|
AUDIO: Fighting Recession
Special speaker Hannelore R. Leavy - Day Spa Assn.
Having a tough time this past year? Hearing more and more money is an issue from clients? This audio download from the Executive Director of the DAY SPA ASSOCIATION Hannelore R. Leavy covers multiple strategies to improve your salon, medspa or day spa business . . . keep reading
|
Triple your income with repeat business
Christopher Brazy
Rebooking a client is CRUCIAL to any spas survival. Services are where the bulk of our money is and with all the costs associated with getting a new client in, we let them walk out without rescheduling them. We probably won't see them again for another year, if they have't been stolen . . . keep reading
|
HOT Services
Christopher Brazy
"Je t'adore" is the BEST SERVICE EVER. It is the MOST incredible experience that will have clients talking about it for weeks. They'll be so amazed that they'll send their friends in to experience it . . . keep reading
|
The Money-Making Menu
Christopher Brazy
How you design and what you offer on your menu not only speaks volumes about your spa but also affects your profit. So what can you do about it? You'd be suprised how simple the answer is. With simple changes to your . . . keep reading
|
Be Competition-Free with a USP
Christopher Brazy
Would you like to be competition-free? Do so by differentiating yourself. Actually, if you don't differentiate, you will be seen as a commodity, the same as everyone else. When given a commodity the only way the client knows how to differentiate is by price. Your USP . . . keep reading
|
Compensation Must-Do
Christopher Brazy
You KNOW you should stop overpaying your staff. You know you NEED to if you ever hope of making a penny for yourself, not to mention trying to pay back your investment loan. Now when times are tight is the best time to make the dreaded switch- over with your staff. Do . . . keep reading
|
Stop the LEAKS (and keep your $$$)
Christopher Brazy
Feel like you're on a sinking ship? Doing alright but would like more profit? You've got the sales but can't seem to find the money? It doesn't make any sense to bring in more business that COSTS you money. Stop the leaks. This is how . . . keep reading
|
STOP being the lowest paid person in your spa.
Christopher Brazy
Do you know many spa owners are not making it? Most are barely seeing a profit, and of those who say they are do so by working for free. The 2008 recession certainly isn't making things better for us. Realistically, if we're not all losing money, we're certainly not making what we could be. Does our staff . . . keep reading
|
|
|
|
|
 |
|
 |
|
|
 |
Here's what you're saying ...
"This is so timely. Thank You.
Staff challenges make me lose hair and ideas.
I read your email intensely every thime they come.
Sincerely,"
Tessie Duffy
Tessie's Serenity Spa
Chino Hills, CA
"Hi Christopher,
Thank you for the tele-conference with Skip. I found it very informative and insightful. It was exactly what I needed to hear as I am just about to do some new hiring. I appreciate the contact to be on this call.
Blessings,"
Norma Stryzewski
The Island Salon & Spa
"The thing I like the best is (and I can see why you are successful), that you are writing to me personally...and I feel good, intimate...Tips are short and useful, even to me who has 10 years SPA managerial experience. You remind me of small tips and most important timing... when to start doing it.
Your tele-seminar, great idea...excellent, I wouldn't mind to pay for it just to be in touch with other Spa professionals and exchange experience without leaving my office and work.
I wish you all the best."
Liliana Matic Moore
GM Bliss Spa
Doha Qatar
|
|
|
 |
|
|
FREE Sample Articles
