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FREE Sample Articles
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Sample Articles from this site
Here are a few sample articles to give you an idea of the kinds of things you'll find in the Subscribers Area of this site. These articles are reprinted as they originally appeared in the members only section of this site.
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"Rock Star" Spa Experiences
Christopher Brazy
While clients are crucial and caregivers are extremely important, there's one person that effects everyone, the receptionist. Your receptionist is probably aware of all the basic duties, but do they know . . . keep reading
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Marketing that makes sense
Christopher Brazy
What are we up against as spa owners? Well, there's the health club spas, hotel spas, resort spas, medspas and giant salon/spas. Now there are even massage and facial franchises. A practicing owner (or any owner) . . . keep reading
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The PERFECT Skincare line
Christopher Brazy
Skincare and body products are everywhere. Everyone has their own personal idea on what's "best." What's really important? That's what everyone ignores. If you want your retail sales to soar . . . keep reading
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AUDIO: "10 tips to improving your online marketing"
Special guest speaker Seth Gardenswartz-Spaboom
Seth Gardenswartz of SpaBoom gives up practical advice on how to improve our online marketing for salons, day spas and medispas. Learn about: Websites - Maintenance - Packages - "Picking the low fruit" - Email Marketing - Search Engine Optimi . . . keep reading
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Why traditional advertising doesn't work
Christopher Brazy
The HIGH expense and LOW return of traditional advertising is what KILLS small businesses. Seeing your money go out for advertising but not seeing any results back is financially and emotionally devastating. How do you know what works? These tips will keep you on target and . . . keep reading
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6 Easy Steps to Retaining Clients
Christopher Brazy
Struggling trying to get a steady flow of regular clients? Frustrated with the slow pace of building your business? These six easy steps will show you how to multiply your income by turning your clients into loyal regulars that will allow you to build . . . keep reading
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Here's what you're saying ...
"This is so timely. Thank You.
Staff challenges make me lose hair and ideas.
I read your email intensely every thime they come.
Sincerely,"
Tessie Duffy
Tessie's Serenity Spa
Chino Hills, CA
"Hi Christopher,
Thank you for the tele-conference with Skip. I found it very informative and insightful. It was exactly what I needed to hear as I am just about to do some new hiring. I appreciate the contact to be on this call.
Blessings,"
Norma Stryzewski
The Island Salon & Spa
"The thing I like the best is (and I can see why you are successful), that you are writing to me personally...and I feel good, intimate...Tips are short and useful, even to me who has 10 years SPA managerial experience. You remind me of small tips and most important timing... when to start doing it.
Your tele-seminar, great idea...excellent, I wouldn't mind to pay for it just to be in touch with other Spa professionals and exchange experience without leaving my office and work.
I wish you all the best."
Liliana Matic Moore
GM Bliss Spa Doha Qatar
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