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home | Article Index
 

Complete Article Index

We cover a lot of different topics on this site - this article index gives you a pretty good idea of the subjects we cover.

The following is a complete index of all articles on this site - presented in the most current to oldest article sequence.

Displaying Matches 1 thru 53 of 53 Found.      

Displaying Matches 1 thru 53 of 53 Found     

The LOST Client
Jennia Brazy
The LOST Client It's happened to all of us. We pay $$$ to get our phone to ring. When it does, we score and get a booking. THEN the client no-shows! Now what? . . . keep reading
"Rock Star" Spa Experiences
Christopher Brazy
"Rock Star" Spa Experiences While clients are crucial and caregivers are extremely important, there's one person that effects everyone, the receptionist. Your receptionist is probably aware of all the basic duties, but do they know . . . keep reading
Tag-Team Retail
Christopher Brazy
Tag-Team Retail Most spas leave cash on the table ...lots of it. They do so for a variety of reasons, but one of the biggest is caregivers are nervous about being seen as pushy. It's almost ironic that the client . . . keep reading
Marketing that makes sense
Christopher Brazy
Marketing that makes sense What are we up against as spa owners? Well, there's the health club spas, hotel spas, resort spas, medspas and giant salon/spas. Now there are even massage and facial franchises. A practicing owner (or any owner) . . . keep reading
DOWNLOAD: Employee Contract
Christopher Brazy
DOWNLOAD: Employee Contract Hiring on new staff without proper paperwork is a mistake. Protect yourself, your clients and your private business information by . . . keep reading
YOU have no competition
Christopher Brazy
YOU have no competition Are you in a price war? Business is slow, what should you do? Lower your price! Right? Or wrong? Think you can win over more clients from your competition by being cheaper? Or are you worried they're less than you? Price, price, price. . . . keep reading
Handling the indecent proposal
Christopher Brazy
Handling the indecent proposal We all hope it won't happen but eventually it will, the indecent proposal. Will you let it demoralize your staff or handle it professionally? . . . keep reading
DOWNLOAD: Interview Questionnaire
Christopher Brazy
DOWNLOAD: Interview Questionnaire Want to know if you can trust your new applicant? If they'll turn you in or steal your clients? What their strengths are? Then . . . keep reading
BEWARE: Spa Scam!
Christopher Brazy
BEWARE: Spa Scam! This multi-client dream booking could've turned into our worst nightmare costing us thousands if we didn't have these protocols . . . keep reading
AUDIO: Fighting Recession
Special speaker Hannelore R. Leavy - Day Spa Assn.
AUDIO: Fighting Recession Having a tough time this past year? Hearing more and more money is an issue from clients? This audio download from the Executive Director of the DAY SPA ASSOCIATION Hannelore R. Leavy covers multiple strategies to improve your salon, medspa or day spa business . . . keep reading
Triple your income with repeat business
Christopher Brazy
Triple your income with repeat business Rebooking a client is CRUCIAL to any spas survival. Services are where the bulk of our money is and with all the costs associated with getting a new client in, we let them walk out without rescheduling them. We probably won't see them again for another year, if they have't been stolen . . . keep reading
The PERFECT Skincare line
Christopher Brazy
The PERFECT Skincare line Skincare and body products are everywhere. Everyone has their own personal idea on what's "best." What's really important? That's what everyone ignores. If you want your retail sales to soar . . . keep reading
Starting out SOLO -the RISKS
Christopher Brazy
Starting out SOLO -the RISKS Everyone dreams of owning their own spa. Some follow through on it, some don't. The ones who don't are the lucky ones. Most are only setting themselves up for failure and heartache because they don't come prepared . . . keep reading
SPA REVIEW: The Lanzerac Spa and Wellness Centre -South Africa
Sarene Kloren
SPA REVIEW: The Lanzerac Spa and Wellness Centre -South Africa The Lanzerac Spa and Wellness Centre is set amongst the historic vineyards of the 300 year old Lanzerac Estate in Stellenbosch, South Africa. From the moment that you enter . . . keep reading
AUDIO: Day Spa Compensation styles that can make or break you
Skip Williams
AUDIO: Day Spa Compensation styles that can make or break you This 60+ minute audio goes over the most controversial topic for spas, compensation. With so many styles out there and no real set standard what do you do? The decision can literally make or break your business so . . . keep reading
DOWNLOAD: Custom Service Worksheet
Christopher Brazy
DOWNLOAD: Custom Service Worksheet Create your own high-end custom service to help set you apart from your competition, reinforce your USP and create a feeding frenzy for it. . . . keep reading
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"This is so timely. Thank You. Staff challenges make me lose hair and ideas. I read your email intensely every thime they come.
Sincerely,"
Tessie Duffy
Tessie's Serenity Spa
Chino Hills, CA

"Hi Christopher,
Thank you for the tele-conference with Skip. I found it very informative and insightful. It was exactly what I needed to hear as I am just about to do some new hiring. I appreciate the contact to be on this call.
Blessings,"
Norma Stryzewski
The Island Salon & Spa


"The thing I like the best is (and I can see why you are successful), that you are writing to me personally...and I feel good, intimate...Tips are short and useful, even to me who has 10 years SPA managerial experience. You remind me of small tips and most important timing... when to start doing it.
Your tele-seminar, great idea...excellent, I wouldn't mind to pay for it just to be in touch with other Spa professionals and exchange experience without leaving my office and work.
I wish you all the best."

Liliana Matic Moore
GM Bliss Spa
Doha Qatar
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